2009 year, China Consumers Association Released the "2009 bringing home appliances product use and service status report." The report shows that the countryside product in use, each will have an eight appeared in

Service Situation, household appliances sales service bottlenecks must be resolved.

Last August to October, China Consumer Association of Hebei, Heilongjiang, Shandong, Jiangsu, Sichuan, Chongqing, Hubei, Henan, and Shaanxi CASE organization, on the 8188 households in rural consumer survey conducted , visited 181 appliance repair business symposium held 19 times, has become aware of service behind the further expansion of rural consumers, consumption of the main concerns.

China Consumer Association Deputy Secretary-General Chai Baoguo stated that: "appliances to the countryside than to the corporate clean-up inventory. Enterprises must provide for the rural to rural consumers to use environmental, quality assured products and reliable after-sales service guarantee the only way to assure consumption of rural consumers. "

Many consumers interested in buying the second

Home appliances to the countryside is becoming a driving our economy and improve the important measures of life of rural residents. The Consumers Association survey, from the demands of home appliances, consumers in rural areas

TV Machines, refrigerators, washing machines demand relatively strong. At the same time, have purchased the rural countryside appliances consumers, 35.6% had secondary buy.

Further analysis showed that the rural consumer demand for home appliances, is divided into four levels according to categories, the first is the TV, the demand was 37%; second, refrigerators, washing machines, demand rate of about 28%; The third is the computer,

Air conditioning , Mobile phones, the demand rate of about 20%; the fourth is water heater, electric stove, microwave oven, the demand rate of about 10%. Has been purchased and not purchased consumer appliances to rural areas the demand for all types of products consistent with the rate order.

Use of home appliances from the countryside of view,

TV , Refrigerators nine categories of products in rural areas, consumers use cell phones score the highest score of 9 points; followed by air-conditioning, a score of 8.95 points; third, color TV, a score of 8.92 points. Evaluation of the lowest three categories of products are computers, water heaters and washing machines.

Buyers service concerns have been high

Booming home appliances to the countryside activities are also facing many difficulties. Survey shows that consumer concerns for the purchase of household appliances to rural areas, the first major factor is the price, 50% thought that the price is not low household appliances to rural areas; the second is optional and species less difficult to obtain subsidies, accounting for about 38%; s Third, poor quality goods, service outlets less, accounting for about 22%; the fourth is returned hard goods, poor service, accounting for 14.0%.

Survey also shows that rural areas have been purchased appliances to consumers, since the actual purchase behavior has been so difficult to collect the subsidy, less the optional variety, service outlets little time and so can not supply concerns obviously higher than that of the consumer to buy. But have not purchased the countryside while the price of consumer appliances, such as product quality concerns than the former.

Products from the countryside service point of view, in the nine categories of products, service rating, the consumer computer and the water heater rated, are 8.81 points; followed by air-conditioning, 8.75 points; evaluation of the lowest is a color TV, washing machines and mobile phones. (Microwave and electric stove in the sample rate is less than 30, do not have statistical significance)

On sale three main factors of discontent

In rural areas that have been purchased products, the proportion of maintenance received up to 12.6%. When asked about this part of the products of the owner of the repair services have received satisfaction in what, 33.6% said "very satisfied", 38.5% said "quite satisfied", 21.1% said "service generally, justify ", 5.1% considered" less satisfied ", and 1.7% said" very dissatisfied. " I am an expert from Mp3 Player Manufacturers, usually analyzes all kind of industries situation, such as carborundum abrasives , used pottery wheel.