I do realise that most Internet marketing software websites offer you a 100% money back guarantee if you are not completely satisfied with their products, but to go through the process of claiming back a refund is often not as straight forward as they make out. It's better to try to avoid the purchase of products that are useless in the first place. So here are 5 simple guidelines for you to remember each time you purchase any Internet marketing software products, which if implemented, will ensure that you avoid any disappointment and save you the trouble of claiming back guarantee refunds for your products. 1/. If you are considering buying any Internet marketing software products, you should always be sure to read the salespage thoroughly and read it more than once! It is important that you establish exactly what the vendor is claiming the software will achieve. It is also a good idea to carry out a Google search for a review of this Internet marketing software and find out what others who have used the product and what they are saying about it. 2/. If the vendor is suggesting in his salespage that this particular item of Internet marketing software requires regular use for a certain period of time before reasonable results can be expected, then you should make sure that the guarantee period offered on the product, is longer than this trial period. 3/. A good test I often use when buying any Internet marketing software, is to take a close look at the vendor websites' performance through the Alexa.com website. For example, if the salespage is selling Traffic Software, then you would naturally assume that the vendor would be using the software on his own sites, and therefore his salespage should show decent traffic results on Alexa, assuming the traffic software gets results. Similarly, if the piece of Internet marketing software in question, is designed to bring hundreds of incoming backlinks to your website, then check the salespage for backlinks. If the software really works you will see good backlink results for the vedor's website. 4/. Don't be fooled by time-sensitive offers. I think they insult your intelligence. As with any Internet marketing software offer, the price will be the same tomorrow.. and the day after.. and no doubt the day after that! Take time in making your decisions. Remember that if a vendor lowers the price on his product, it is usually because he is struggling to sell it at the original price. No sensible vendor would drop the price if the product was selling well at it's original price! 5/. Now let's discuss the guarantees for a moment. Most Internet marketing software products will offer a guarantee that you will be satisfied with the results, and this period is typically between 60 and 90 days. The vendor will often use the offer of a guarantee as part of the product's sales pitch, and this ploy is designed to allay any fears you may have about the risk involved in buying their Internet marketing software product. But they know that 60 or 90 days down the line you are likely to have forgotten about claiming your money back on any unsatisfactory items. By this time you have moved on to a different agenda and will probably are less concerned about the guarantee claim process. When you purchase any Internet marketing software product, it's a good idea to make a note in your diary a couple of days before the guarantee period lapses and when you get to that date, if you were dissatisfied with the results, then you should claim your money back immediately. Most Internet marketers who have been working online for any length of time will no doubt have a truckload of Internet marketing software items on their PC that they never use, purely because the products just dont produce the necessary results. Sometimes the collective cost of these items can run into thousands of dollars which has been spent unnecessarily. So if you follow these 5 simple guidelines when you purchase any Internet marketing software tools, you are more likely to reduce the amout of 'unwanted software items' on your PC. Trevor Taylor Trevor Taylor writes about his experiences in the Internet Marketing Software areana. Internet Marketing Software Reviews Internet Marketing Online Tools My Free Classified Ads Center